15 June 20265 min read

GST on Google & Meta Ads: How RCM Applies to Digital Marketing

Running foreign ads for your Indian business? Here is how to handle the RCM tax liability and claim it as input credits.

RCMMarketingGST

Digital Advertising & RCM

If you pay Google Asia Pacific (Singapore) or Meta Platforms Ireland for business advertisements using an Indian credit card, you must pay 18% IGST on reverse charge. These companies do not charge Indian tax on business accounts that provide an active GSTIN. It is your responsibility to self-assess the tax and claim ITC, completing the compliance loop.

Stop guessing on tax rules

Get an instant CA audit of your transaction

FiscLane uses structured compliance algorithms to check GST export eligibility, RCM liability, and FEMA purposed compliance in seconds.

Try FiscLane Free